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Global Smartphone Market 2013-2020

  • Report ID : 100381
  • Category : Technology and Communication
  • Pages : 65
  • Reporting status : Published Jan, 19
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  • Description
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The  global  smart-phone  market  is  expected  to  reach  USD  698.4  billion  by  2020,  with  a  CAGR  of  11.2%.  The  global  smart-phone  market  is  dominated  by  Asia-Pacific  region  with  40.7%  market  share,  followed  by  Europe  with  32.2%  market  share.  Global  smart-phone  shipment  is  expected  to  reach  2,968.9  million  units  by  2020.  
So  far,  increasing  usage  of  mobile  internet  and  services  in  major  European  and  Asian  countries  such  as  UK,  Germany,  India,  China,  Indonesia  and  South  Korea  is  driving  the  growth  of  global  smart-phone  market.  In  addition,  fall  in  average  selling  price  of  smart-phones  is  expected  to  fuel  the  growth  of  the  market  over  the  forecast  period.  However,  decreasing  demand  of  smart-phones  in  matured  countries  such  as  Japan  and  U.S.  is  expected  to  hinder  the  growth  of  smart-phone  market  to  some  extent  from  2014  through  2020.

Smart-phone  providers  have  been  following  price  differentiation  as  their  key  market  strategy  to  outperform  their  competitors.  Some  of  the  major  players  in  global  smart-phone  market  include  Samsung  Electronics  Company  Ltd.,  Apple  Inc.,  Sony  Corporation,  Nokia  Oyj,  Micromax  Informatics  Ltd.,  LG  Electronics  Inc.,  Huawei  Technologies  Co.  Ltd.,  OPPO  Electronics  Corp.,  Beijing  Xiaomi  Technology  Co.  Ltd.  and  Lenovo  Group  Ltd  among  others.  Among  all  the  key  players,  Samsung  Electronics,  Nokia  Oyj,  Apple  Inc.,  Xiaomi  Technology  Co.  Ltd.  and  LG  Electronics  Inc.  collectively  accounted  for  more  than  50%  of  overall  market  share  in  2013.


Companies  Mentioned
Samsung  Electronics  Company  Ltd.  
Apple  Inc.  
Sony  Corporation  
Nokia  Oyj  
Micromax  Informatics  Ltd  
LG  Electronics  Inc.  
Huawei  Technologies  Co.  Ltd.  
OPPO  Electronics  Corp.  
Beijing  Xiaomi  Technology  Co.  Ltd.  
Lenovo  Group  Ltd.

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