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Risk Evaluation of China's Beer Industry 2014-2019

  • Report ID : 100379
  • Category : Consumer Goods and Packaging
  • Pages : 44
  • Reporting status : Published Jan, 19
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  • Description
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Driven  by  improving  living  standards  of  people  and  a  fast-growing  macro-economy,  China  has  remained  the  largest  beer-consuming  country  worldwide  for  the  12th  consecutive  year  since  2003,  and  the  largest  beer-producing  nation  globally  in  the  past  years.  This  report  focuses  on  systematic  evaluation  and  analysis  of  Internal  Risks  (arising  within  the  industry  development  itself)  and  External  Risks  (arising  from  the  surrounding  environments)  in  China’s  beer  production  industry  and  consumption  market.  The  major  internal  risks  recognized  in  this  industry  include  industry  growth  stage,  industry  competition  pressure,  market  entry  barriers,  industry  volatility,  and  technology  challenge.  The  major  external  risks  include  factors  like  profit  decline,  regulation  force,  dependence  on  imports,  and  other  risks  (namely  shortage  of  upstream  supply,  competition  from  substitutes,  and  purchase  potential  decrease).  The  research  scope  concentrates  on  mainland  China’s  beer  market  under  the  industry  conditions  and  environments  in  2014.  Forecasts  and  predictions  have  been  performed  for  the  trend  of  industry  risk  over  the  next  five  years  (2014-2019).  All  the  identified  risk  factors  are  measured  quantitatively  according  to  GMD’s  novel  numeric  system,  i.e.  each  risk  is  evaluated  with  GMD  Risk  Index  Number  (GMD  RIN)  and  GMD  Risk  Intensity  Level  (GMD  RIL).  These  in-depth  appraisals  and  analysis  about  risk  considerations  and  controls  provide  a  comprehensive  understanding  of  the  current  risk  factors  and  likelihood  of  risk  development  trends.  Moreover,  this  report  also  concludes  Critical  Success  Factors  (CSFs)  and  novel  strategies  to  help  overcome  the  risks  and  obstacles  in  China's  beer  industry.

Companies  Mentioned
China  Resources  Snow  Breweries  Ltd.

Tsingtao  Brewery  Co.,  Ltd.

Anheuser-Busch  InBev  China
Beijing  Yanjing  Beer  Company  Limited
Carlsberg  China

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